Los Angeles · New York · Managed by Obsidian Capital Partners
Los Angeles · New York · Managed by Obsidian Capital Partners
IAM treats talent as a founder.
Managers negotiate fees, talent performs, the relationship ends when the campaign ends. There is no residual ownership.
Brands capture the equity. Managers collect commission. Nobody asks what the talent owns at the close of year three.
The existing model was built to extract value from attention. It was not built to build long-horizon equity for talent.
Subscription-native businesses generate predictable monthly income — not one-time campaign fees. The model compounds over time without dilution.
Revenue at launch covers the cost of the next milestone. No external capital required to grow — the business pays for itself from month one.
Products built for the audience that already trusts the talent — not built to acquire strangers through paid channels at increasing cost.
IAM arrives with the operating structure already in place. We model before we approach. We close with a term sheet, not a concept deck.
The model is not complicated. The discipline is in the selection. A subscriber who pays $20/month for 24 months is worth more than a brand deal that pays once.
| Metric | Traditional | IAM |
|---|---|---|
| Revenue structure | ||
| — | One-time | Monthly recurring |
| Duration | ||
| — | Campaign cycle | Ongoing + compounding |
| Talent upside | ||
| — | Fee only | Equity + rev share |
| Compounding | ||
| — | None | Subscriber retention |
| Exit | ||
| — | Not applicable | Participation event |
All three scenarios compound from the same organic launch foundation. The growth driver changes; the structure does not.
IAM selects talent operating at the intersection of high-LTV subscription markets and deep audience trust. We build where retention competes with addiction.
"The most valuable thing talent owns is not their talent. It is the trust their audience places in them."
IAM structures what that trust is worth.
